Screenshots of three pages on the Wisconsin Alzheimer's Institute website

Wisconsin Alzheimer’s Institute

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The Wisconsin Alzheimer’s Institute website houses a vast amount of information related to the institute’s different programs, communities, and research, while keeping it all well-organized under clear navigation labels and easy-to-scan pages built with the theme’s patterns. High quality, authentic photos are meaningful to the content.

Uses patterns and defaults

Many pages are built entirely from patterns that fit the content well and demonstrate design best practices.

Generous spacing

Layouts retain default pattern spacing and make content-heavy pages easier to scan and digest.

Meaningful images

Photos of real people and places associated with the programs add visual context and authenticity to the content.


Notable page designs

Screenshot of the WAI homepage

The WAI homepage utilizes a variety of theme patterns that suit the content well and create a balanced visual flow down the page.

Screen shot of the WAI Milwaukee webpage

The hero image and lead message are effective at introducing the organization, and jump links help users navigate longer page content.

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