University of Wisconsin–Madison
The icon for the UW Quote block is an opening quotation.

UW Quote

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Highlight a short, impactful statement from a person or source. Use this to draw attention to key ideas, testimonials, or remarks that support your content.

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Pull Quote style

Pull Quotes are typically short excerpts from the surrounding text, styled to stand out and draw attention outside the reader’s normal flow.

quotation mark
Universities are unique places, characterized by their acceptance of people who push the boundaries of perceived truth.
Rebecca Blank, former UW–Madison chancellor

Block Quote style

Block Quotes are typically longer quotations from an external source, set apart as their own paragraph and placed within the reader’s flow.

Italicized – Default

Whatever may be the limitations which trammel inquiry elsewhere, we believe that the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.
UW Board of Regents (1894), University of Wisconsin–Madison

Unitalicized

Whatever may be the limitations which trammel inquiry elsewhere, we believe that the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.
UW Board of Regents (1894), University of Wisconsin–Madison

How to use

Collage of block quote customization options and settings in the block editor.
The UW Quote block settings allow you choose between different quote styles, adjust spacing, font size, and hide/show the quote citation.

Insert the block

Using the Block Inserter, search for UW Quote and add it to your page. You can also type
/uw quote in a new paragraph block and press Enter. By default, the block will display as a Pull Quote.

Choose a quote style

In the block settings panel, you can choose between the Pull Quote and Block Quote style.

Show or hide the citation field

Add a citation with a name and, if useful, a title or organization. Use the Include citation toggle in the block settings to show or hide it.

Font size and spacing

Use the block settings to increase the font size for a more expressive design, and adjust the padding and margin to control spacing around the quote block and between other blocks.

quotation mark
This is the pull quote text center aligned with a 3xl font size and some top and bottom padding applied.
Bucky Badger, Official UW Mascot

Add a source link

Highlight the text in the citation field, then click the Link icon in the block toolbar. For help with adding links, visit WordPress documentation.

Recommendations

Green check mark

When to use


  • You want to highlight a statement from a person or source to support your content.
  • The quote needs to be visually distinct from surrounding text.
  • You want to break up long passages of text with something scannable.
Red circle with slash through it

When to consider something else


  • Don’t use quote styles for content that isn’t a real quote. To highlight tips, reminders, or other important information, consider the options below instead:

Place content in a Group block, then add padding and a light gray background color.

Place content in a Group block, then add a drop shadow and padding.

A person-shaped figure inside a solid circle symbolizing universal access.

Usability and accessibility


  • Give clear attribution when the source is known.
  • Attribution isn’t needed if the quote is from you, the source is already clear, or it’s a well-known public domain phrase (e.g., “Knowledge is power”).
  • Only use UW Quote block for real quotations. Screen readers announce them differently than other types of content.
  • Don’t use all caps to emphasis quote text. Adjust font size instead.