UW Theme 2.0 has arrived
UW Theme 2.0 is the next generation of the UW Theme, now available in WiscWeb. Built for the block editor (Gutenberg), it combines bold UW–Madison design with flexible layouts to help you create websites that are accessible, intuitive, and distinctly UW.
Get Started
Start here for guidance on planning your
UW Theme 2.0 site with confidence.
Best Practices
Learn best practices for using UW Theme 2.0 to create accessible, on-brand sites.
Blocks
Explore all available blocks in the theme with descriptions and usage tips.
Patterns
Explore ready-made layouts and how to use them to speed up your page creation.
Theme Settings
Learn how to build accessible, user-friendly content with the UW Theme.
Theme Plugins
Build your first page with UW Theme 2.0 and get familiar with the block editor.
Why UW Theme 2.0?
Accessible and mobile friendly
UW Theme 2.0 is built with accessibility and mobile design in mind, supporting content creators in making inclusive, mobile-friendly choices as they build websites.
Brand recognition
Tap into the strength of UW–Madison’s trusted identity. UW Theme 2.0 ensures your site reflects the university’s brand, giving your group instant credibility and consistency with your users.
Efficient
Save time and money by starting with a ready-made theme instead of building your own. Focus your energy on content and messaging with 40+ patterns and 30+ blocks to choose from. Build with WiscWeb for even more features.
Actively supported
Backed by the Division of Information Technology (DoIT) and Strategic Communication, UW Theme 2.0 is a centrally funded project at the university you can count on. It’s built to be reliable, sustainable, and here for the long run.
Gutenberg
UW Theme 2.0 is built for WordPress’s block editor (Gutenberg), making it easy to design flexible, modern pages. Use ready-made blocks and patterns that match UW–Madison’s brand, or create your own layouts to fit your needs.
Google integrations
Connect quickly with Google Analytics, Tag Manager, and Search Console right from UW Theme 2.0. Built-in tools let you customize social previews – so your content looks great when shared on social media platforms.
Build with WiscWeb
The Office of Strategic Communication recommends the WiscWeb WordPress Service as the easiest and most reliable way to get started with UW Theme 2.0. It’s free and all new sites use the theme by default. See Developer Resources for guidance on accessing and using the theme outside of WiscWeb.
Migrate to 2.0
Whether you use UW Theme Classic in WiscWeb or are running your own WordPress site, find out what steps you need to take and when.
About
UW Theme 2.0 is developed and maintained by the Office of Strategic Communication and the WiscWeb WordPress Service, with collaboration from the Center for User Experience and input from developers, designers, communicators, and users across campus.