Guides
UW Theme 2.0 provides an accessible, on-brand foundation for building university websites with the WordPress block editor. Learn how to use the theme’s blocks, patterns, and design standards to create clear, accessible sites that align with UW–Madison’s brand.
Have a WiscWeb site?
Get support while you build your site through WiscWeb’s Office Hours, monthly Lunch and Learns, and more.
Getting started
If you’re new to UW Theme 2.0 or WordPress, start here with these guides. Learn how the theme works, how to navigate the block editor, and how to plan your site effectively.
Website planning guide
Prepare your site structure, plan content, understand your audiences, and align with brand and accessibility expectations.
About UW Theme 2.0
Learn how the theme works, what’s new, and what to expect as you build pages.
Design differences
See what’s changed from UW Theme Classic to the new block editor theme (Gutenberg).
Introduction to UW Theme 2.0 (video series)
Watch a short video series that introduce the block editor and common blocks.
Build and design pages
Find links to official WordPress tutorials for block editor basics and common tasks.
Designing with the theme
Learn best practices for creating create clear, accessible pages that align with UW brand.
Blocks
Browse all blocks available in the theme, including UW custom blocks and core WordPress blocks.
Patterns
Explore ready-made page sections and layouts you can insert and customize.
Building a page (coming soon)
Learn the basics of creating and publishing a page using blocks and patterns.
Advanced layouts (coming soon)
Learn techniques for creating more complex layouts with blocks.
Site configuration
Sitewide Settings
Manage global options like your footer, colors, breadcrumbs, search, and 404 page.
Connect to Google Tools
Add Google Analytics, Tag Manager, Search Console, and Programmable Search to track traffic and improve search results.
Customize social previews
Set default and per-page social images, titles, and descriptions for sharing your content on social platforms.