University of Wisconsin–Madison
UW red background with subtle geometric shapes that alternative between dark and light red.

Design Differences in 2.0

UW Theme 2.0 design changes

UW Theme 2.0 brings refreshed layouts and updated styling across campus websites. While the UW look and feel remains familiar, you may notice a few visual differences that align more closely with current UW brand standards and WordPress best practices.

This page highlights some of the key design changes from UW Theme Classic to UW Theme 2.0.

On this page

Alternating Content

In UW Theme Classic, alternating content boxes stacked tightly on top of one another, which sometimes made long pages feel dense and continuous.

In UW Theme 2.0, there’s no longer a dedicated Alternating Content element. Instead, you can create this style using pre-made patterns that the theme provides. These updated patterns include more space between each row of alternating content.

This subtle design change helps:

  • Improve readability and scanning on longer pages.
  • Give each row room to breathe while keeping a consistent rhythm.
  • Visually connects each image-and-text pair as a clear section.

If you previously used pre-defined menus to populate links in Alternating Content, see Pre-defined Menus section below for an alternative method in UW Theme 2.0.

Alternating content layout in UW Theme Classic, where stacked rows appear tightly spaced with little visual separation.

UW Theme Classic

Alternating content layout in UW Theme 2.0, where rows include more space between sections for clearer visual separation.

UW Theme 2.0

Creating Alternating Content in UW Theme 2.0

In UW Theme 2.0, alternating content layouts are created using patterns rather than a block. You can find these layouts under the Featured pattern category, which includes some pre-made designs for alternating images and text. Visit the patterns overview for more information.

Screenshot of the pattern picker in UW Theme 2.0 showing several Featured patterns that create alternating content layouts, including “Alternating content rows” and “Alternating content with images at full-width.”

UW Card Style

In UW Theme Classic, users could turn on the UW Card Style option for certain blocks. This added a red bottom border to create a card-like appearance. Users could also turn on an optional drop shadow to create a raised card effect.

In UW Theme 2.0, this works differently. The red border has been removed for a cleaner, more contemporary look, and cards are now created using patterns. Drop shadows can be applied to many design blocks as needed, giving users more flexibility and consistency across layouts.

Card style in UW Theme Classic, showing blocks with red bottom borders and optional shadows.

UW Theme Classic

Card style in UW Theme 2.0, showing simplified cards without red borders for a cleaner look.

UW Theme 2.0

Creating cards in UW Theme 2.0

Start by browsing the Cards patterns category to find a layout that fits your content. These patterns use standard WordPress Core blocks (blocks not made by the UW Theme) and include consistent spacing, link styling, and shadow options built in.

Pattern library view showing the “Cards” category with examples of card layouts available in UW Theme 2.0.

Hero Area

In UW Theme Classic, the hero area was a fixed section that allowed a single image with optional text over it. When multiple images were added, the hero automatically became a carousel.

In UW Theme 2.0, the hero area has been replaced with a wide selection of banner patterns and a separate UW Hero Carousel block.

One variation in UW Theme Classic, called Hero Content Inset, placed an image and text inside a card-style box over the hero image. This option is no longer available in UW Theme 2.0. The design was simplified to better align with the updated UW Theme 2.0 style and to reduce the complexity that can come with layering multiple images together.

Hero carousel in UW Theme Classic, showing a single image with overlaid text and a small inset content card variation.

UW Theme Classic

Hero carousel in UW Theme 2.0, showing a simplified banner with text and a call to action over an image with a dark overlay background.

UW Theme 2.0

Creating hero content in UW Theme 2.0

Browse the Banners patterns category for a wide variety of pre-made hero and banner layouts, ranging from simple banners to designs with text overlays, buttons, and alignment options. You can also use the UW Hero Carousel block to feature multiple rotating images at the top of a page.

Pattern library view showing available banner patterns in UW Theme 2.0.

Image galleries

In UW Theme Classic, the Image Gallery element displayed photos in a simple grid layout with tight spacing and captions shown below each image. In UW Theme 2.0, galleries now use the WordPress Core Gallery block, which has a different visual design.

In the Gallery block, captions overlay images instead of displaying below and feature larger thumbnails. If a caption is added for the entire gallery, it appears beneath the full set of images.

These updates come directly from WordPress Core, giving users a familiar editing experience while maintaining a clean look within the UW Theme.

Image Gallery in UW Theme Classic showing a grid of six small images with captions below them.

UW Theme Classic

Image Gallery in UW Theme 2.0 showing larger images with more consistent spacing, captions above the image, and a balanced grid layout built with the WordPress Core Gallery block.

UW Theme 2.0

List spacing

In UW Theme Classic, the spacing between list items was wider by default, with an optional tightly spaced style available.

In UW Theme 2.0, lists are created using the WordPress Core List block, which uses a more compact default style for easier reading and cleaner alignment with surrounding text.

Users can still adjust spacing by selecting the More Space option in the block settings, which increases vertical spacing between list items.

Example of a List block with default space:

  • Aliquam tincidunt mauris eu risus.
  • Vestibulum auctor dapibus neque.
  • Nunc dignissim risus id metus.
  • Cras ornare tristique elit.
  • Vivamus vestibulum ntulla nec ante.

Example of a List block with more space applied:

  • Aliquam tincidunt mauris eu risus.
  • Vestibulum auctor dapibus neque.
  • Nunc dignissim risus id metus.
  • Cras ornare tristique elit.
  • Vivamus vestibulum ntulla nec ante.

Faculty/Staff Listing

Faculty/Staff renamed to People

In UW Theme Classic, this plugin was called Faculty/Staff Members and and the page element for listing team members was Faculty/Staff Listing.

In UW Theme 2.0, the Faculty/Staff Members plugins has been renamed to UW People, and the Faculty/Staff Listing has been renamed the UW People Listing block.

More layout options

This new block has been expanded to include a wider range of layout options, like a card style layout and circle images. Visit the UW People plugin page and the UW People Listing block page to learn more about what’s possible.

Advanced search filter

In UW Theme Classic, the advanced search filter displayed the heading Filter Results. This visible heading has been removed in UW Theme 2.0 for a cleaner layout. Each filter input includes its own label for clarity, and the filter section continues to provide the same functionality as before.

Faculty and Staff Listing in UW Theme Classic showing a grid of gray placeholder profile cards with the heading “Filter Results” above advanced search filters for name, staff type, and research area.

UW Theme Classic

UW People Listing block in UW Theme 2.0 showing a grid of colorful photo cards with search filters for keyword, staff type, and research area above the results. The “Filter Results” heading has been removed, and profiles display in a modern card layout with names, titles, and email links.

UW Theme 2.0

Profile photos are positioned on the right

In UW Theme Classic, profile images appeared on the left with details on the right. In UW Theme 2.0, profile images now appear on the right with details on the left.

Placeholder picture of a person floats to the left of their profile details in UW Theme Classic.

UW Theme Classic

Portrait of Bucky floats to the right of their profile details in UW Theme 2.0.

UW Theme 2.0

Custom menus

In UW Theme Classic, users could populate links in elements like Alternating Content and Group of Links by selecting a custom menu, which automatically pulled in links created under Appearance > Menus in the WordPress admin.

UW Theme 2.0 blocks do not support this feature. Instead, you can create a Synced Pattern that contains a group of links. Any time you update that pattern, the changes automatically appear everywhere the pattern is used — offering a similar outcome.

Cursor hovering over the “Synced” toggle in the pattern creation panel.

Quote styles

In UW Theme Classic, two quote styles were available: Stylized Quote and Blockquote.

In UW Theme 2.0, these have been renamed and refreshed as Pull Quote and Block Quote, both available through the UW Quote block.

The Pull Quote now uses larger default text with a red accent line and quote icon, while the Block Quote features a more minimal style with italics and a gray left border. The red border previously used in the Blockquote has been removed to draw more focus to the quote itself and discourage using this style to emphasize regular text, which can cause confusion and accessibility issues for screen reader users.

Pull Quote style

Pull quotes are used to highlight a short, impactful statement or excerpt. The quote content is pulled from text that already appears within the article or page to draw attention.

Stylized Quote in UW Theme Classic showing a compact layout with small italic text and a red accent line above the quote.

UW Theme Classic

quotation mark
UW Theme 2.0 brings refreshed layouts and updated styling across campus websites.

UW Theme 2.0

Block Quote style

Block quotes are used to display quoted material from an external source or another speaker. They distinguish these quotations from the rest of the page content.

Blockquote in UW Theme Classic showing a boxed layout with a red border and italicized text.

UW Theme Classic

Whatever may be the limitations which trammel inquiry elsewhere, we believe that the great state University of Wisconsin should ever encourage that continued and fearless sifting and winnowing by which alone the truth can be found.

UW Theme 2.0

Red Mini Bar

In UW Theme Classic, all page titles (H1) and section headings (H2) automatically displayed the red mini bar above them. Other heading levels did not include the Mini Bar.

In UW Theme 2.0, only page titles (H1s) display the red mini bar by default. For all other headings, the mini bar can be toggled on by selecting Mini Bar in the WordPress Core Heading block or Title block settings. This gives users more flexibility and consistency when styling different sections of a page.

This style works best on H1s and H2s for clear hierarchy and emphasis. Visit best practices for headings and page titles for more guidance.

Example heading

Heading with no Mini Bar

Example heading

Heading with a Mini Bar