
Graduate School
Last updated:
The Graduate School combines customized theme patterns and spacious layouts with strong image choices resulting in a polished and visually engaging website.
Uses patterns and defaults
Frequent use of different theme patterns suit the content well, and a synced pre-footer pattern ensures important links and contact information is present on each page.
Generous spacing
Pages with dense content and large photos keep the default 2XL spacing built into the patterns, helping to distinguish sections and give visuals breathing room.
On Brand
A consistent UW visual language makes the site feel like part of the university.
Meaningful images
High-quality and relevant photos of students support the content and create a sense of welcoming and authenticity.
Easy to navigate
Main menu presents clear labels with a digestible number of options. Content-heavy pages include on-page navigation to help users find what they need quickly.
Notable page designs

Homepage
Concise copy and calls to action over a great image choice in the hero area bring focus to messaging and important user actions.

About UW–Madison
Varied layouts help break up denser content with more image-forward designs.
Need help making your content shine with the new theme?
Bring us your design questions!