University of Wisconsin–Madison
UW red background with subtle geometric shapes.

Guides

Learn UW Theme 2.0

UW Theme 2.0 provides an accessible, on-brand foundation for building university websites with the WordPress block editor. Learn how to use the theme’s blocks, patterns, and design standards to create clear, accessible sites that align with UW–Madison’s brand.

Have a WiscWeb site?

Get support while you build your site through WiscWeb’s Office Hours, monthly Lunch and Learns, and more.

Getting started

Planning your website

Think through key considerations before building using WordPress and the UW Theme.

About UW Theme 2.0

Learn how the theme works, what’s new, and what to expect as you build pages.

Design differences

Learn what’s changed from UW Theme Classic to the new block editor theme.

Intro training (video series)

Watch a short video series that introduces UW Theme 2.0 and the WordPress block editor.

Getting started with the WordPress block editor

Learn common tasks and features that apply across WordPress sites.

Build and design

Building a page

Create, edit, preview, and publish pages using the block editor.

Block fundamentals

Learn how blocks work, including adding, grouping, hiding content, and changing content width.

Design best practices

Learn best practices for creating accessible pages that align with UW brand guidance.

Working with page titles and headings

Use titles and headings correctly to support accessibility, navigation, and clear page structure.

Customize social previews

Set custom titles, images, and descriptions for pages and posts when sharing on social platforms.

Understanding layout blocks

Coming soon

Site configuration

Theme settings

Manage global site options like footers, breadcrumbs, search, and 404 pages.

Creating header and footer menus

Learn how to setup your site’s main navigation, top utility menu, and footer menus along with best practices and recommendations.

Connect to Google Tools

Add Google Analytics, Tag Manager, Search Console, and Programmable Search.